AccuDirect’s services don’t end with the post office drop or the email blast. We have the tools to help you analyze and interpret the results of your program, compare them to past programs and plan for future campaigns. This analysis relies on tracking responses from your customers, whether the response is a visit to your web site, a BRC sent through the mail, an 800 number call, coupon redemption, store visit or a purchase. Our in-depth analysis provides valuable insights.
Indentify Source of Origin for each Customer transaction
Summarize each response type
Classify transactions into categories that you’ll use, such as buyer, non-buyer, dollar range, frequency, value, lifetime value or any category that you specify.
Trigger more responses and identify “best practices” for future campaigns